Content that connects
I architect brand and content marketing strategies that can bring audiences closer to your story.
Core expertise
Content strategy
Accomplished in developing full-funnel content strategies, producing editorial calendars, conducting keyword research, and optimizing content for search (SEO).
Copywriting
Well-versed in writing blogs, short-form content, long-form + pillar content, UX and search-friendly website copy, product descriptions, social media captions, video scripts, and nearly everything in between.
Brand strategy
Skilled in defining brand foundations and identities, unique value propositions, personas, voice + tone, and messaging hierarchy. Experienced brand discovery workshop facilitator.
Get to know me
Thanks for stopping by! I’m Michelle Leung, a strategic digital marketer with 6+ years of experience in content creation, copywriting, brand strategy, search engine optimization (SEO), and social media.
I’m a Southern California native and call Los Angeles and Orange County home. I earned my Bachelor of Arts from UC Santa Barbara and my Master’s in Communication Management from USC.
In my spare time, you can find me perusing thrift stores, playing Pokémon Go, hiking at a national park, eating good food, or working out at Orangetheory.
Feel free to add me on LinkedIn!